What Are The 6 Types of Social Media Marketing?
All you need to know about the types of social media marketing to build your brand’s online presence
Social media marketing is key to properly spreading the word about your brand, gaining valuable customers, receiving useful feedback, and increasing your sales.
If you’re looking to learn more about social media marketing and the different types there are, this post will come in handy. Keep on reading to discover how to start building your brand online.
What Is Social Media Marketing? Social media marketing refers to using various social platforms to build a brand’s essence. These platforms have countless users that are actively interacting with content as well as creating their own, including uploading photos and videos, liking posts, commenting on them, saving them, sharing them, and more.
Companies can benefit from social media marketing by having a more direct means of communication with their audience, receiving insights about their marketing campaigns, how their posts are doing, and similar.
Most platforms have excellent social media marketing tools that analyze user engagement, return on investment, impressions, sharings, and followers obtained after a certain action, which helps brands understand more about how their audience behaves and the content that they prefer to see more.
1. Social Networks
The most common social media marketing type includes social networks, which are the ones people can easily use and interact with.
These include platforms like Instagram, Facebook, Twitter, and others similar. We use them to communicate with friends, family, and people from around the world, including brands.
What’s great about social media marketing in social networks is that most platforms have excellent tools to measure your engagement, organic following, ROI, and more.
If you’re looking to invest money in a quality marketing campaign, measuring your return on investment (ROI) is key to determining whether your campaign is working or if you need to adjust things.
2. Blogs
There are many types of social media marketing apart from the classic social platforms, and in this section, we’ll talk about the power of blogs.
If you’ve ever entered a blog, you’ve probably realized that there are many places where brands can advertise, in the form of ads or sponsored content the blogger writes about.
Blogs are great social media marketing tools to spread the word about what you do and what you offer, and since most blogs have a comment section, you can take a look at what people are saying about your business.
Since blogs are niche platforms, you can choose a specific website to collaborate with or have ads in to maximize your investment and increase the chances of having a successful social media marketing campaign.
3. Bookmarking Sites
Bookmarking sites are widely used, and since users can easily organize their content however they want, the posts that interest them the most are always present.
Platforms like Pinterest, and Tumblr allow people to add tags to their content and organize them in boards, which can be shared with others or kept private. This is an incredible feature for both creators and followers that you can use to your advantage.
You can add a link to your post that will redirect users to a website of your choice, making it simpler for them to discover your brand, and without having to leave the platform.
4. Social News
If there’s something that travels fast on social media is news, and fake ones too. If an incident occurs, people start talking about it and posting photos and videos, encouraging others to share the content as much as possible, which results in viralized news.
Apart from this, many news outlets have social media profiles where they spend time looking for user-submitted stories to talk about even more. They are a powerful social media marketing tool that ranks successful stories based on the public’s opinion.
Some examples of social news include Reddit, and Digg, which are go-to options for people looking to communicate news fast without having to rely on a niche blog or news channel to pick it up.
5. Media Sharing
Media-sharing platforms are the ones where people can easily share pictures, and videos more simply and effectively.
YouTube is the most relevant example of this, and since the addition of new features, like uploading short videos in a special section within the platform, and the option to upload only pictures, it has become a much more competent social media sharing platform.
These platforms have an overflow of content, and users, and can help you increase the visibility of your brand as well as obtain valuable feedback quickly.
You don’t need to be a pro editor or videographer to upload a video or photo, and the simpler and shorter, the better results you can obtain.
6. Microblogging
Microblogging refers to sharing short entries on special platforms, like Twitter, and Facebook, that allows users to quickly share what they’re thinking, as well as add a link, a picture, or a video.
In recent years, microblogging has shown incredible results for brands thanks to the impact of written entries. And, since other people can comment, share and save the entries they see, they contribute to spreading the word about your content, and you can also use this to get feedback from real customers.
Social Media Marketing Types In this post, we talked about the 6 types of social media marketing that can help you build your brand, get valuable feedback and understand more about your audience to enhance your marketing strategy.
As a beginner, or someone with not much time on their hands to handle social media marketing, you can begin with 2-3 social media marketing types to start building your brand’s online presence. Focus on platforms and marketing types that your audience uses the most and the ones that can easily provide you with what you want (feedback, sales, website visits, etc).
Make sure to keep your brand’s tone, style, and values across all platforms, although you can change the way you address users depending on the platform chosen.