Content Calendar Ideas
The top 5 content calendar ideas and tips to create a successful publishing schedule
In a world with an overflow of content, it is normal to get stuck on coming up with new ideas to post. Whether you’re a beginner or an experienced social media manager, you’ve probably gotten stuck in your creative process more than once.
Thankfully, we wrote this post to help you out so you never run out of ideas ever again and build a successful publishing schedule that will allow you to reach any goal you set your mind to.
What Is A Content Calendar?
A content calendar, as the name gives away, is a calendar where you add detailed information about what you’re going to post. This can include a schedule of when to film your content, edit it, and check-up.
Having a publishing schedule is key to having an organized and quality online presence, and when you have a list of content ideas ahead, it is easier to produce it and check the results after a while.
You can create a content calendar on a spreadsheet or normal writing format, and it is completely up to you and what you feel more comfortable and organized with.
In the next sections, we’ll dive deep into how to create a content calendar and useful content ideas that you can apply to any business and industry.
Quality Content Ideas For Businesses
Whether you’re a beginner or an expert content creator for your business, coming up with ideas tends to be a bit difficult, especially after a long day of work.
Here are some quality content ideas for businesses you can use across many industries that will help you connect with your audience and make them interested in what you have to offer.
1. Behind The Scenes
Behind-the-scenes videos or photos are always recommended, thus they are perfect for allowing your audience to learn more about your brand and the process behind it.
You can choose to show the behind-the-scenes of how a product was made, how your content creation process looks like, a snippet of a new collection, and more.
Behind the scenes, videos tend to have more success than photos, but if you have a lot of photos, you can add a few to your story or create a carousel of pictures on your feed.
2. FAQ
A popular trend going on social media these days involves brands answering frequently asked questions, with special guests such as their employees.
If you notice people commenting the same questions on your profile, or you have a FAQ section on your website, create a video where you or your employees answer them. Keep the answers brief and concise, and try to film in a quiet place with a microphone or headphone that features a mic.
Pro tip: add captions so people with hearing disabilities and users that are seeing the video in a busy place can understand your video too.
3. Ask Your Audience What They’d Like To See
Sometimes, the people who know what the best content you can make is your audience, so asking them is a great content idea that will result in more content ideas for your publishing schedule.
You can make a video or photo encouraging your audience to send questions they’d like to get answers to or what type of content they’d like to see you create around your products or services.
Currently, audiences care a lot about what brands do aside from their products, including their standing on global issues, their effort to have a sustainable packaging and production process, as well as how they treat their employees.
You can also get tons of requests from people looking to see how your product works in countless different scenarios.
For example, if your business produces wax candles, people might ask how long it takes for the candle to be finished, the best way to blow out your candle, if it’s toxic for pets, etc.
4. Useful Tips
People love useful tips and how-to videos, and no matter which industry your business is in, they can boost your engagement like you’ve never seen before.
Video and photo tips are excellent content calendar ideas to implement in the future, and you can keep it brief and add 3-5 tips that people should know about your product/service.
Focus on how people can make use of your product/service better, or why your product/service can make their lives easier in 5 points.
How-to videos are another fan favorite, and they are great for business-to-business and business-to-consumer brands.
5. Follow Trends
The last content calendar idea we’ll be talking about in this post is following trends. Using popular audio, common video templates, or video styles can help you improve your visibility and enhance your engagement. But beware of only posting trendy content thus it can make your brand lose value.
Follow trends while adding your product or service as much as possible, that way people will still find your content relatable although they might come across your brand for the first time.
If you don’t know how to do this, simply search for commonly-used audio and browse the videos that will appear. You’ll notice that people and other brands will add their own touch to it.
Content Calendar Ideas For Businesses
In this post, we talked about content calendar ideas and the top 5 best content ideas that you can apply to any brand or industry.
Coming up with new ideas might seem hard, but you just have to look around you to get inspired. Anything can become a good idea if you give your posts value, quality, and brief information about your product or your brand.
Keep an eye out for metrics and analytics so you know how your content is doing and if you need to adjust some things.
Don’t stress too much about every piece of content you create, thus with social media anything can become viral anytime.