What Are The Benefits Of Pinterest And How Should We Use It?
All you need to know about Pinterest to improve your business in 2023
If you’re not on Pinterest you’re missing out on something big that can benefit your business like no other platform can. Unlike what many people might think, Pinterest is not just a place for DIY lovers, but rather a large collection of companies and brands that share their products and create valuable content.
No matter if you have an online business where you sell physical products, an online coach, or someone trying to improve their online presence to strengthen their career, this post will definitely help you out.
Why You Should Consider Investing Time In Pinterest
Pinterest is the go-to place for finding inspiration, top-class DIYs, fashion trends, and more. But over the last few years, Pinterest has stepped up its game and entered the big leagues of social media networks, now standing amongst key platforms like Instagram and Facebook.
What’s great about Pinterest is that most people have a determined use for it, which is creating boards (albums) with multiple Pins (posts) about specific topics. For example, if you’re planning on redesigning your living room, you can go on Pinterest and search for your dream furniture and group it on your board.
Most, if not all, of the Pins on Pinterest, have a link to a website where you can purchase the item you’re seeing, which leads to increased website clicks and possible sales for businesses.
Pinterest for businesses is key to easily direct users to your website without spending money on ads, although you can still do that if you want to. Pinterest Pins are discovered by people more easily if you use appropriate hashtags and captions.
Benefits Of Pinterest
In the following section, we’ll dive deep into the benefits of Pinterest you should know about to improve your business in 2023.
Unlike other social media platforms, Pinterest is used by multiple generations and you can find anything you can think of in there. From crochet patterns, fashion trends, and DIYs, to furniture makeovers, wood creations, and a wide variety of products.
People tend to use Pinterest to discover things, therefore most of the users will likely click on your website if what you offer aligns with their goals. Here’s a list of the top benefits of Pinterest for businesses you can start enjoying as soon as you create your account.
Improve Your Online Presence
As a business, you should care about telling a story and connecting with your audience first before even thinking about selling. Increasing your brand awareness is crucial to attracting users and building a community, and investing time on Pinterest can help you improve your online presence.
You can recycle your existing content on other platforms and post them on Pinterest and you can also create new content specifically for Pinterest, which is highly recommended.
Anyone can save your Pins, and since users can see other people’s boards and Pins, the more yours are saved, the more trust you’re going to build in your future buyers.
Drive Traffic To Your Website
If there’s something Pinterest can grant you within a short period is more website views. Whether you post a blog or a product, people are more likely to click on your website to access the full version or full details of it.
Since Pinterest is used to search for specific things, it comes naturally that when you start posting Pins users will be discovering your website more frequently.
Unlike other platforms where users have to click on the link in your bio, on Pinterest they can simply click on the picture they're seeing and be redirected to your website in a matter of seconds. No need to leave their current page to find out how to access your website.
Reach More People & A New Audience
You probably already have a target audience and all of their movements tracked, including their age, approximate income, platforms they use, and more. With Pinterest, you’re able to reach more people and new audiences that are looking for what you offer.
It could be the same people that you target, that use Pinterest the most, or other demographics that prefer to use this platform instead of having multiple network accounts. Either way, you’ll benefit from reaching more people, which can lead to increased sales or just an improvement in your interactions.
Pinterest Tips For Businesses
If you’re thinking about taking your business’ Pinterest account more seriously, we gathered the top tips that will help you understand how to use Pinterest and get outstanding results every time you post.
Use vertical images that will make people stop scrolling. Pinterest suggests using a 2:3 aspect ratio, such as 1000 x 1500 pixels for optimal visualization. You can add eye-catching titles so people can easily know what your Pin is all about.
Only showcase your brand/product. Beware of sharing images with multiple products or props that can take away the spotlight of what you offer. For example, if you sell candles, make them the center of the picture, leaving in the background plants, tables, chairs, or anything that can be confused as the main product.
Add your link. In every Pin, make sure to add an optimized short caption and a link to your website or desired page. It is always best to link your website rather than your Instagram account, but if your website is in development, you can direct people to other social platforms to build trust and a community for your future launch.
Pinterest For Businesses
In this post, we talked about the benefits of Pinterest and how businesses, whether they’re companies or people looking to make a brand of themselves, can improve their online presence and sales.
We included key tips for maximizing your use of Pinterest shared by the company itself.
Apart from the information shared, we consider it essential to post frequently and engage with your audience, such as replying to comments, answering questions, and more.