How To Become A Social MediaManager

All you need to know to become a social media manager in 2023

Every brand, company, and business has social media platforms these days, and keeping track of everything, planning and creating content as well as posting it, can sometimes become too much for owners. This is when social media managers are called.

If you’re looking to become a social media manager to take care of other people’s social platforms, or if you’re just looking for tools to grow your own following, this post will come in handy. Keep on reading to learn how to become a social media manager in 2023.

What Is A Social Media Manager?

A social media manager is a person or group of people that manage a company or person’s social media accounts, sharing posts, replying to comments as well as analyzing key data about how that content is doing online.

As social media and technology evolved, the need for social media managers grew, but it is not an easy job as many people believe. You must need a degree or certification that backs up your knowledge, as well as an extensive domain of social media and its tools.

Social media managers are also very good at designing, coming up with new content ideas, and understanding how an audience works and behaves. Having strong communication skills, attention to detail, and being able to change things quickly are just some of the characteristics desired in social media managers.

There are many quality online courses for becoming a social media manager you can browse online to start pursuing your dream job. Although some people might just be looking for someone to post simple things and not engage much with users, it is still recommended that you get a certification to broaden your knowledge, thus it will allow you to find more serious roles in the future.

Social Media Manager Tasks

Social media managers are in charge of many different tasks, including developing a content strategy, communicating with people at the top of the company you’re working with, creating social campaigns, and analyzing data about the posts shared across platforms, among others.

To make a brand gain followers, improve its online presence, and build a long-lasting relationship with users, it is important to have a cohesive, and unique profile, which a social manager is in charge of.

Here’s a more detailed list of social media manager tasks that brands are looking for.

- Create content calendars with dates, times, topics, channels to be posted to, and the person in charge of doing it.

- Respond to comments and DMs to increase engagement rates and a quality experience for users who come into contact with the brand.

- Track results and collect data about the content shared, including metrics, analytics, engagement rates, and more.

- Generate strategies to boost the brand’s online presence, including

collaborating with influencers, organizing paid advertising, generating organic traffic, and more.

- Write reports about the performance of the posts shared and the content strategy chosen, and present them to superiors.

Social Media Manager Job Skills

Apart from mentioning some of the tasks you’ll need to do as a social media manager, it is critical to talk about the skills required to excel on the job.

Copywriting

As a social media manager, you’re required to have excellent copywriting skills that will allow you to easily communicate with an audience and develop the brand’s voice. Apart from this, it is essential to write eye-catching captions that your audience understands and resonates with.

Customer Support

Although you’re only entitled to managing social media platforms, as a social media manager you’ll need to know the company inside out, to later respond to comments and DMs.

People tend to contact a brand through their social media platforms, and as a social media manager, you’re required to keep customers calm and informed every time.

Graphic Design

Whether you have an extensive knowledge of graphic design software, or just know how to use Canva, having some graphic design skills is necessary for the job. It is not how many tools you have, but rather what you can do with the few you have at hand.

Research

Social media managers need to stay updated on every trend and news related to social platforms and the industry the brand is in. Users love when brands are aware of what’s happening on other platforms and the viral trends that are being replicated.

Social Media Manager Tips

We gathered a few tips to help you become a social media manager this 2023 that will come in handy when the time comes.

- Study. You can go to college and get a bachelor’s degree in communications, prepare you to become a social media manager in the future, or you can find an online course in the future, or you can find an online course.

- Find unique job opportunities. Whether you have some experience or none at all, keep an eye out for unique job opportunities that don’t require you to have a lot of experience. You can also volunteer for local organizations and run their social media platforms to later add it to your CV.

- Build your own social media. If you want to build your portfolio but don’t know what to add, consider building your social platforms to showcase your expertise.

Final Words

In this post, we talked about how to become a social media manager, including what a social manager is, the common tasks you’ll be required to carry out, some skills you’re advised to develop and perfect, as well as some tips to help you during the process.

As a social media manager, you can benefit from having a flexible schedule and being able to manage various brands at the same time. Further, you can become a social media manager consultant for future social media managers looking to get some advice.

There are many different role opportunities for social media managers, whether you decide to work for a company or as a freelancer.