How To Become A Social Media Strategist

The only guide you need to read to become a social media strategist in 2023

Social media is one of the most important things for a brand, and with numerous tasks and responsibilities one needs to do to keep a relevant, active, and profitable profile, the need for a social media strategist is always present.

If you have a passion for social media and want to help people in a specific niche, perhaps pursuing a social media strategist career is for you. Keep on reading to learn how to become a social media strategist this year and increase your income.

What Is A Social Media Strategist?

A social media strategist is a person that is in charge of social media accounts for companies or individuals. Some of the goals social media strategies have are, improving the brand’s online presence, raising sales, and more.

Social media strategies have fixed tasks like publishing content on various platforms, analyzing how the content is doing, and coming up with a plan to maximize each post to reach the established goals.

To work as a social media strategist, you can choose to become a freelancer and determine your rates and how much work you can take at a time, or part of a company’s team with a wide range of opportunities as well.

Before continuing with explaining how to become a social media strategist, it is important to clarify the difference between a social media manager. These two roles seem to be the same but have slight differences that allow them to be two separate jobs.

Social media managers are in charge of creating content and deciding which platforms to post it to, as well as at what time. As the content gets published, social media managers report the results to social media strategists. In essence, social media managers are responsible for planning, whereas social media strategists conduct said plans.

Social Media Strategist Tasks

As a social media strategist, you’ll have multiple tasks and responsibilities linked to keeping all social media platforms relevant, interesting, and profitable for a client.

Some of these tasks include communicating information about them in a captivating way to attract new audiences and keep the ones already established, creating and posting content, as well as deeply analyzing the performance of each post.

Here’s a detailed list of the most looked-for tasks on a social media strategist that you should have in mind to start perfecting your skills.

- Create social media strategies according to the client’s needs, and budget to achieve their goals.

- Create, post, and manage quality content that is original, and directed to a specific audience.

- Manage all social platforms to achieve a cohesive and professional look.

- Come up with social media campaigns, including collaborating with influencers, to promote brand loyalty and products.

- Team up with other departments (finance, sales, etc) to determine the goals of each campaign.

- Collaborate with social media managers (if there are any) to create content calendars, add each post to the schedule, and achieve a well-working and successful plan.

Getting A Social Media Strategist Job In 2023

If you’re looking to become a social media strategist in 2023, this section will clear all your doubts and give you all the tools and information you need to pursue this career.

1. Get A Bachelor’s Degree or Certification

Most companies or even individuals will require a bachelor’s degree or certification from your end to back up your knowledge. Some fields that can help you get a social media strategist position include communications, marketing, public relations, and journalism.

There are many online courses available that focus solely on social media strategists that you can start this 2023 to build up your resume. Plus, as you advance in your studies, you can create a website to showcase your work to later use as self-advertising.

2. Find Small Work Opportunities

As with any other career, you might not be able to land your dream job at first, thus you might be required to have several years of experience. But, you can look for intern positions to begin your journey.

Contact local agencies or even organizations and ask to observe how their social media strategist works, and you can also volunteer to manage their social platforms for a while to gain experience.

It is all about connecting with others and offering your services, someone will say yes eventually!

3. Create A Portfolio & Share It

Your portfolio is one of the most important things to have when looking to become a full-time social media strategist. Whether you’ve worked for other people or just managed your social media platforms as an experiment, you must create a portfolio to showcase your experience and expertise, to later share it online.

Consider creating a website and linking it to your LinkedIn account, as well as your social media platforms.

A Social Media Strategist’s Tips To Get A Job

Certain roles that have keywords like strategist, specialist, and similar, have a reputation of being “hard to acquire”, and whereas that might be a bit true, there are many things you can start doing today to get closer to your goal.

To become a social media strategist, perseverance is crucial, as well as patience and hard work.

Focus on what you can start doing with the tools and resources you have, and rest peacefully knowing that the experience and job opportunities will come. Just keep learning and advertising yourself on social media to make a name for yourself.

Final Words

In this post, we talked about how to become a social media strategist in 2023, with key insights and tips you should have in mind.

With technology evolving faster than ever, and the rise of new job opportunities, this is the perfect time to start working to become a social media strategist. You can work from the comfort of your home or any place you choose, and you can take in multiple clients at a time.

Plus, you can choose to work on your own, with your rates and availability, or become part of a team.