What Are The Benefits Of Google My Business?

The ultimate Google My Business guide you need to read in 2023

With the evolution of technology, more and more people turn to social platforms to find new businesses and brands. As a response to this, Google created Google My Business, a unique and widely-used tool to quickly find stores and all their key information.

Keep on reading to learn everything about Google My Business, how it can benefit your business, and how to easily get started.

What Is Google My Business?

If you’ve ever searched a business on Google you probably came across some quick information displayed where you can see their opening hours, average prices, and some reviews left by people.

Google My Business is a service that permits businesses to manage their information and how they appear online when people search for them or their niche.

Using Google My Business is key for increasing your online presence and allows more users to get to know what you do. It seems a bit obvious, but another critical part of having a quality Google My Business is writing factual information about your business, such as the exact time you open and when you close, and your specific location.

You’d be surprised how many businesses lack this information or they write something else, leading to bad reviews from people.

Does My Business Need Google My Business?

If you have a physical store or a place where people can pick up their orders, you should create a Google My Business account. This way, you’ll have extra free tools to promote your business, allow people to read reviews from previous customers, as well as increase your visibility.

When people find your business on Google My Business, they’ll be able to quickly see your address, and visit your website, making things smoother.

Over 90% of people use search engines to discover new businesses, therefore investing some time in setting up your Google My Business account can result in a positive outcome.

Benefits Of Google My Business

Google My Business has countless benefits, and in this part, we’ll go over some of the most important ones you should have in mind.

Improve Your Visibility

As we’ve mentioned in the previous section, one of the best Google My Business benefits involves improving your visibility, and without having to spend money or a lot of time to achieve it.

Just by creating a free account, you’re helping your business be discovered by users, and the more they click on your business, the further on the list you’ll appear. Since Google My Business is linked with Google Maps, some users might prefer to search for businesses near their area, and others based on the most chosen ones by other users.

Build Trust With Customer Reviews

When someone takes the time to voluntarily leave a comment or review about your place, you know you’re doing something right (or sometimes, it serves as useful feedback).

Setting up a Google My Business account will allow users to leave reviews that other people can see when they find your business, and this can build trust among users, leading to more sales.

Pro tip: reply to reviews as much as you can, thus it will show users that you’re paying attention to your Google My Business account, and that you’re grateful for all the love and support.

Doing this will also help to build more trust and encourage people to take a look at your site.

Drive Traffic To Your Site

A major challenge for businesses is to drive traffic to their website, and consequently, convert more sales. With a Google My Business account, you’re giving users more tools to discover your business and access your website in seconds.

Although you might have all your social media platforms set up with a proper name, bio, and link to your website, not many people turn to social platforms to search for businesses but rather use Google.

Access Valuable Insights Google My Business collects data about how visible your business is, how many people have clicked on it, and similar, and makes it available for you in the “Insights” section.

With all that data, you can get to know your customers better to later target them appropriately, and all for free. Making use of all the tools you have available as a business is key, especially if you don’t need to pay anything.

Tips For Making The Most Out Of Google My Business

Since every platform has its own rules and suggestions, we gathered some great tips for creating a quality Google My Business profile that will help you drive traffic to your website, improve your sales, and create a unique relationship with your customers.

- Add good photos & updated information. You can add multiple photos, therefore choose quality ones that display your business and products. Include a photo of the front of your store, as if you were going to enter, so people can have an idea of how your place looks and locate it more easily as they’re arriving.

Apart from this, make sure to add a brief but detailed description of your business and what you offer, and a link to your website.

- Add a Google Maps widget to your website. This way, people can easily see where you’re located without leaving your website, as well as see how you appear on Google Maps and Google My Business.

- Reply to reviews. As we mentioned before, it is key to reply to reviews, even the bad ones, always with respect and professionalism. This will show users that you care about your service and will work to fix what needs to be fixed.

Final Words

In this post, we talked about the benefits of Google My Business and how it can improve your business’ image, website traffic, and sales.

Setting up an account is not hard and will only take a few minutes. We highly encourage you to take this opportunity to boost your business’ reputation.