The Role of Emojis in Modern Communication on Social Media

The impact of emojis on online communication and why you should include them in your social media strategy.

Emojis were created in the late 90’s, and since then, they’ve come a long way. Nowadays, there’s an emoji for almost everything, including expressions, food, transport, and objects.

They’re not just cute things to add to the end of your sentences, but influential tools you can use to set the right tone, connect with your audience, and have an impact online.

Check out how emojis play a key role in online communication and why you should add them to your social media strategy.

Emojis & Branding: A New Way To Make An Impact Online

Emojis on social media are not just used for expressing emotion but rather are a powerful tool to connect with others and make them associate certain emojis with your brand.

When crafting your social media strategy, you must include relevant emojis that align with your brand’s essence. A useful tip you can start implementing is using the same emoji every time you promote a specific product/service or have a themed day online (for example, every Monday you can encourage users to share their favorite memory using your product).

Use Emojis To Set The Right Tone

Emojis act as visual cues, and they can aid in ensuring your message is received properly and as you expect. Since every user has a different way of interpreting messages, emojis can be used to reduce the possibility of someone taking things the wrong way.

Take a look at this example:

Your message was received. We’ll forward it to our customer service team and contact you again.
Your message was received 🙌 We’ll forward it to our customer service team and contact you again 🥰

See the difference? The message is the same, but thanks to the emojis chosen, the second option appears more friendly, open to conversation, and truly caring about offering a solution.

Emojis As A Concept

The impact of emojis on online communication is huge. In today’s digital age, emojis are no longer used alone and isolated from each other, but rather grouped into specific categories or concepts.

Instead of writing a sentence, you can add emojis of the same characteristics or tone to express yourself. Let’s say you have a swimwear brand, as an alternative to a written Instagram caption, you can use certain emojis like these: 🌊🐚🧿💙, and everyone will know that you’re talking about summer, spending time at the beach, and similar.

Misusing Emojis

Although emojis on social media can be a great way to communicate with your audience and set the right tone, misusing them can lead to a catastrophe. Certain emojis (expressions and objects) can mean different things across cultures and countries, so do a little research before posting them.

Most emojis, such as the thumbs up, smiley face, and heart one are harmless, but nowadays there are hundreds of emojis to choose from, therefore it is crucial to understand their meanings outside your culture and country, to prevent any misunderstanding from happening.

Final Words

Today, emojis are not only used for expressing emotion but also as powerful tools to connect with others. Adding emojis to your social media strategy can truly aid in creating a strong bond between you and your audience.

Spend time deciding which emojis align with your brand’s essence and how you can start implementing them on your accounts and content.

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