Social Media Geotagging: Leveraging Location-Based Engagement
Marketing through social media and geotagging to take your business to the next level (for FREE!)
Photo by Patrick Tomasso on Unsplash
If there’s something all business owners and entrepreneurs will be thrilled to know how to use is free advertisement, such as geotagging, your new social media marketing best friend.
Geotagging is a highly efficient tool you can use on social media to attract more customers to your store and website, and in this post, we’ll tell you everything you need to know about it.
What Is Social Media Geotagging?
Social media geotagging involves adding a geographical location to a post, story, or status update on social media platforms. For example, when you go out to a nice restaurant and you upload a photo or video to your story with the location of it, you’re adding a geotag.
Geotags are excellent tools for enhancing your social media marketing, as they improve brand visibility and engagement (people tap the geotag to see where the restaurant is precisely located).
If you have a physical business, marketing through social media and geotagging can be the key to success.
Quick Question: How Do I Add A Geotag To My Instagram Story?
For those new to the geotag trend, it is very simple to add it to your story or posts.
Story. Before posting your story, tap the smiley sticker at the top center of the screen. The first thing that will appear is the location icon in violet. You can either write the name of the place yourself or let the GPS find spots near you. Select the place you want to add and you’re done!
Post. Before you press ‘share’, you can add a location to your post below the button ‘audience’. Follow the same steps shared above to find the location you’re looking for.
P.S.: When using geotags, you’ll have to grant permission to use your current location.
Marketing & Geotagging For Your Business
Apart from adding a location to your posts and status, you can use geotagging to maximize your marketing efforts.
If you’re trying to market to an audience in a specific location, you can easily use location-based ads on multiple platforms. You set your location details, and when a person is within that range (and meets your other ad preferences) they’re very likely to see your ad, without you having to pay more.
This is perfect for restaurants and shops that need help with their marketing but don’t have a huge budget to do so. The more you use geotags on social media, the more people can find your business and start geotagging it themselves, which is basically free advertisement for you!
Currently, the social media platforms that support geotagging are Instagram, Facebook, TikTok, Pinterest, Snapchat, Twitter (now X), and Foursquare. Apart from this, you can use geotagging on major search engines like Google and Bing when setting up your business page.
Final Words
In this post, we talked about all you need to know about social media geotagging and how it can enhance your marketing efforts without paying more. Geotags are super helpful if you’re trying to amplify your brand awareness and visibility, and they’re very easy to use
Keywords: social media marketing social media geotagging marketing through social media