Instagram Shopping: Turning Followers into Customers
Turn followers into Instagram sales with this easy social media content strategy.
Photo by Gabrielle Henderson on Unsplash
Long gone are the days when the number of followers you had was an indicator of your success. Say hello to the new era of Instagram, in which turning your followers into sales has become quite a struggle.
If you’re stuck in this cycle and want to learn the secrets of marketing on Instagram, this post is for you. Keep on reading to learn how to finally convert your followers into loyal customers.
How To Turn Followers Into Loyal Customers
In today’s digital age, having a large following doesn’t mean that a business is successful or has countless sales every day. A person can follow you because they liked a picture you posted, want to participate in a giveaway, or are just inspired by what you post. Turning that following into loyal customers is another story.
To achieve this, it is necessary to craft a detailed social media marketing strategy that has specific short-term and long-term goals. Once you establish them, it is time to decide how you’re going to start working to achieve them, aka the type of content you’ll use, how frequently you’ll post, what you’re going to focus on, and similar.
Depending on which strategy you decide on, you might want to use certain resources more than others. For example, if you want to increase your brand awareness above your sales, you should create content related to humanizing your brand, utilizing storytelling and engagement. With this, it might be best for you to collaborate with influencers that post storytime videos and slightly promote your brand, rather than turning your profile into a sales pitch.
Marketing On Instagram Using The KLT Factor
How do you actually turn followers into Instagram sales? We’ve talked about the importance of crafting a good marketing strategy before, and in this part, we’ll show you how using the KLT factor can help you tailor your plan to achieve your goals.
The KLT (Know-Like-Trust) factor allows you to build a relationship with your audience that is organic, strong, and profitable. Here’s how you can implement the KLT factor in your strategy:
Know. Before you start selling anything, it is key to let your audience know who you are, what you stand for, and what you offer. Most importantly, why they should pay attention to you.
Like. After your ‘introduce yourself’, you need to create content your audience likes. This goes down to who your target audience is, what they like, etc.
Trust. The final step involves creating trust between you and your audience. This can be done through testimonials, partnerships, and things that allow your audience to determine whether you’re trustworthy enough to purchase from.
The easiest way to include the KLT factor and all the information we just shared on your social media marketing strategy is to create a content calendar. This way, you can have a mockup of your feed with all the different types of posts before they go public. Make all the necessary adjustments and keep an eye on your metrics and analytics to enhance your content plan as you go.
Keywords: marketing on instagram instagram sales social media marketing strategy