The Benefits of IG Lives
Are IG Lives worth it in 2023? Keep on reading to find out
Instagram Lives have been around for quite a few years, and during this time, they’ve allowed creators and small businesses to improve their interactions, website visits, and sales.
In this post, we dive deep into IG Lives and their benefits, so you can decide if they’ll be worth it for your business or not.
What Is IG Live & How To Use It
Instagram Live is a feature of the platform that lets you broadcast live to your followers, and when you start one, it sends a notification to the people who follow you encouraging them to join your video.
When you start an IG Live, it will appear next to the Stories (on the left side) with a small “LIVE” sign in reddish pink. This is one of the many IG Live benefits you can take advantage of, thus appearing at the very front of each person’s (followers) feed gives you higher chances of grabbing their attention, connecting with them, and more.
To start an IG Live, you only need to have a phone or tablet, since the feature is still not available for computers. Tap the plus button at the bottom-center of your screen and you’ll see that some options appear along with your camera roll. From here, you can choose to share a Post, a Story, a Reel, or go Live.
When you select to go Live, you won’t go Live immediately, you have to tap on the recording button to start, therefore you have all the time in the world to get ready before broadcasting.
IG Live Benefits For 2023 Creators & Businesses
Launched in 2016, the Live feature of Instagram has brought a massive change in the platform, and for the better.
With IG Lives, creators and followers can interact in real time and build a long-lasting bond. Plus, Instagram has the option to save and share the Live video for those who missed it, which is great for keeping interactions even after the Live ended.
If you’re thinking about doing more Instagram Live videos but you still have some doubts about whether it will benefit your business or not, we gathered some of the top reasons why you should consider investing the time.
Show Your Followers Who You Truly Are
Leave all pretty filters aside, the snappy and eye-catching captions and all. Instagram Live gives you a chance to connect with followers as you’d do with people in the real world, and this will help to showcase your brand’s personality.
People like to enter Lives to see who’s behind a brand or creator they follow, in hopes to see a human, nice, and thoughtful person.
Develop A Stronger & Deeper Connection With Your Audience
The key to improving your interaction analytics, your website visits, and your sales is having a strong connection with your audience. IG Live videos offer you a chance to have a more intimate and unique time with your followers which helps build this type of connection.
Plus, posting the Live after you end allows more followers to understand that connection, which will benefit both of you.
Improve Your Visibility
As we shared above, when you go Live you are placed at the front of all of your follower’s feeds, at the left of the Stories. This can help you improve your visibility and attract more people to your Live, and since they can like, share and comment on your video, you’re likely going to appear more frequently in their Feed and the Explore page.
Overall, going Live is a great chance to improve your performance and boost your growth organically, and since you don’t have to spend money doing it (as you would with ads), it is a fantastic tool for small businesses and creators who are just starting.
Tips For Using Instagram Lives
Going Live for the first time might be scary, especially if you don’t have anything planned to do while broadcasting. To help you out, we gathered some tips and content ideas that you can implement to keep things entertaining and smooth.
Collab With An Influencer Or Another Creator/Small Business
Hosting a Live with another person is a great way to always have conversation, and lose your fear of speaking to an audience. Further, you get the chance to attract a new public coming from your co-host.
If you have the chance to go Live with an influencer, go for it, but there are other options such as inviting another creator or small business from your niche to share their experience, what they like most about their job, how they started, and more.
Launch A Product Or Share Important News
Nowadays it is very common to see brands and creators launch something on IG Live first before it is posted on their normal feed. This is perfect for creating buzz and getting people excited about something you’re going to launch.
And the best part is that you don’t need to go Live for an hour or even more, you can choose how short or long your Live will be.
Do A Tutorial
For small businesses or creators who sell products, you can do an Instagram Live about how to use it. This will allow people to see first-hand how your product can be used, and its benefits.
Apart from this, your followers will see if your advertising has been true to the product and if the creator of it (you) can easily use it and you claim.
If you sell a service, you can do an IG Live to tell people how to get in touch with you, and how your service works and you can also share some success stories from your clients (if you can get a client to join you on a Live to share their experience that would be great!).
Final Words
In this post, we shared some of the benefits of doing IG Lives and why you should consider investing a little time every week to improve your growth and performance.
Instagram Lives are a unique tool that will help you have a better online presence, interact more with your followers and increase your sales.